Selena Gomez x Marshmello’s “Wolves” debuted at 11:30AM ET Wednesday.
By the end of the day, it had amassed a healthy amount of pop radio airplay.
According to Mediabase, its biggest support came from WiLD 94.9. The San Francisco-based pop station had played “Wolves” 15 times by the end of Wednesday.
Dallas’ Hot 93.3, the #2 supporter, contributed 12 first-day spins. Orlando’s XL106.7 offered 11 spins, while Chattanooga’s 103.7 KISS played the song 10 times.
Numerous other stations played the song between 1 and 6 times Wednesday.
“Wolves,” which is serving as the follow-up to Gomez’ “Fetish,” does not officially “impact” pop radio until November 7. The opening day airplay, however, reveals that stations have no interest in delaying their support.
