New boy band PRETTYMUCH just released its debut single, and Columbia is hoping it will resonate with pop radio programmers.
“Would You Mind” was made available for airplay in conjunction with its late Thursday/early Friday debut on digital platforms.
Columbia will use the next few weeks to develop momentum (and potentially early airplay for the song); the song will then officially “impact” in conjunction with the August 22 pop radio add board.
Sources indicate that PRETTYMUCH and its single represent big priorities for Columbia. “Would You Mind” has appeared in the past two Columbia pop radio newsletters, and Hits Daily Double recently noted that the group has “major TV looks” scheduled for this summer.
The group consists of Brandon Arrega, Nick Mara, Zion Kuwonu, Austin Porter, and Edwin Honoret.
