The 2017 iHeartRadio MuchMusic Video Awards ceremony starts at 9PM ET.
The red carpet, however, is already open.
Names recently spotted on the red carpet include DNCE, Alessia Cara, Shay Mitchell and Jessie Reyez.
DNCE is performing during the main show; member Joe Jonas is also appearing as co-host alongside Cara. Mitchell is a presenter.
Reyez meanwhile delivered a pre-show performance on the red carpet.
The photos, courtesy of Bell/Much, follow: