While it did not receive the national “on the hour” airplay afforded to previous single “Chained To The Rhythm,” Katy Perry’s new single “Bon Appetit (featuring Migos)” received a healthy amount of first day support at pop radio.
“Bon Appetit” received at least two spins from well over 50 stations. Several played the song considerably more than two times.
According to Mediabase, Dallas’ Hot 93.3 was the biggest supporter on day one. It played the song a whopping 17 times.
San Diego’s Energy 103.7 and Myrtle Beach’s Energy 92.1 each offered 9 first-day spins, while Music Choice played the song 8 times.
San Francisco’s 99.7 NOW, the Santa Cruz area’s 101.7 The Beach, and New York’s Z100 each played “Bon Appetit” 7 times.
As the sizable first-day support indicates, “Bon Appetit” is sure to get off to a solid start at pop radio.
The question will concern its longevity. “Chained To The Rhythm” rocketed out of the gate but slowed — then stalled, then crashed — when it became clear listeners were not embracing it like a major hit. It ultimately fell short of the Top 5 at pop radio.
“Bon Appetit” had a much weaker first day sales performance than “Chained To The Rhythm.” Whereas the knock on “Chained To The Rhythm” was that it did not hit #1 on US iTunes, “Bon Appetit” did not even reach the Top 10 Friday.
Underwhelming first day iTunes numbers will not be the death of the song. If it demonstrates increased resonance with audiences once airplay and overall familiarity grow, it can end up with a successful run.
The key, as indicated by “Chained To The Rhythm,” is that an easy to run to the upper reaches of the chart is not a given. “Bon Appetit” will need to connect.
