Luis Fonsi, Daddy Yankee’s “Despacito (featuring Justin Bieber)” is now impacting pop radio, and one of the format’s biggest stations has confirmed its support.
Reporting to the April 25 add board, powerhouse Los Angeles pop station 102.7 KIIS confirms it added “Despacito” to its playlist this week.
“Despacito” officially entered the Top 50 at pop radio last week. It is #44 — and rising — on the current week’s building chart.
Headline Planet’s complete pop radio add recap is due Tuesday evening.