In comparison to the show’s early days, Friday’s “Liv And Maddie: Cali Style” was not a big live+same-day draw.
It did, however, rank as the show’s most-watched installment in over two months.
According to live+same-day data, Friday’s “Liv And Maddie” averaged 1.30 million viewers.
Up from the 0.97 million mark drawn last week, the viewership figure was the show’s best since January 6.
That day’s episode drew 1.42 million live+same-day viewers.
It is worth noting that Friday’s “Liv And Maddie” aired in the 5:30PM ET timeslot that it has occupied for the past few months. The evening timeslot may have limited the potential audience — and neutered the “event” feel of a series finale.
Disney Channel’s more popular “Girl Meets World,” as an example, drew a modest 1.64 million viewers for its series finale on January 20. That episode also aired in the evening.
After running for three years as “Liv And Maddie,” the series was rebranded “Liv And Maddie: Cali Style” for its fourth and final season.
