Little Mix’s “Touch” continues to gain traction at pop radio.
This week, it moves into the format’s Top 55.
Played 296 times during the February 12-18 tracking week (+170), “Touch” ranks as the Mediabase pop panel’s #55 song. It was #69 last week.
A total of thirty-four stations contributed to this week’s spin count.
A Top 5 hit in Little Mix’s UK home, “Touch” recently took over for “Shout Out To My Ex” as the girl group’s official US radio single. “Shout Out To My Ex” was just inside the Top 50 prior to the switch.
To generate additional buzz in the US, the group will be performing (almost certainly “Touch”) on the February 28 TODAY Show.
