While new releases from ZAYN & Taylor Swift and J. Cole are commanding the greatest spotlight from the music industry, Marian Hill’s new single is also receiving some opening day love.
The duo’s “Back To Me,” which features Fifth Harmony’s Lauren Jauregui, soared into the Top 20 on the US iTunes sales chart.
It is #19 as of 2:50PM ET Friday.
“Back To Me” is by far Marian Hill’s highest-charting release yet.
In collaborating with Marian Hill, Jauregui becomes the second Fifth Harmony member to release music outside of Fifth Harmony. Camila Cabello previously released “I Know What You Did Last Summer” with Shawn Mendes and is currently promoting her Machine Gun Kelly collaboration “Bad Things.”
The burning question is how Republic Records will promote “Back To Me” in the days, weeks and months ahead. Marian Hill’s greatest support tends to come from the “alt pop” community, whereas Jauregui and Fifth Harmony primarily target mainstream pop and rhythmic audiences.
Cabello’s non-5H releases were both positioned as mainstream offerings (Republic focused its “IKWYDLS” push at pop and adult pop, while Interscope is targeting its “Bad Things” campaign to pop and rhythmic listeners).
