Kanye West’s 2016 album “The Life Of Pablo” recently crossed an impressive milestone: 1 billion track streams.
Def Jam’s radio team confirmed the news in a promotional update for West’s rising, multi-format radio single “Fade.”
The album, which has also spawned an urban radio #1 in “Father Stretch My Hands” and a headline-grabbing track in “Famous,” has underscored the streaming revolution.
This past spring, it became the first album to top the Billboard 200 with streaming as its primary source of consumption units.
