Shortly following the song’s iTunes debut, NBC confirmed that Katy Perry’s “Rise” will be featured prominently during the network’s Olympics coverage.
The single will serve as an “anthem leading up to and throughout the 2016 Rio Olympics,” says NBC’s official press release. “Rise” will run in promotional spots across NBCUniversal’s broadcast, cable, digital, social and radio platforms.
It will also be featured at “strategic times” during NBC’s 6,755 hours of Rio Olympics coverage, including during the August 5 opening ceremony.
NBC and Katy Perry have also collaborated on a “cinema spot” for the song, which will premiere during the 8AM ET hour on the July 15 TODAY Show and subsequently be uploaded to NBCOlympics.com and featured in more than 20,000 movie theaters.
“This is a song that’s been brewing inside me for years, that has finally come to the surface. I was inspired to finish it now, rather than save it for my next album, because now more than ever, there is a need for our world to unite,” says Katy Perry of the song. “I know that together we can rise above the fear – in our country, and around the world. I can’t think of a better example than the Olympic athletes, as they gather in Rio with their strength and fearlessness, to remind us how we ALL can come together, with the resolve to be the best we can be. I hope this song can inspire us to heal, unite, and rise together. I am honored that NBC Olympics has chosen to use it as an anthem before and during the Rio Games.”
“Rise” is exclusively available for purchase on iTunes and streaming on Apple Music.
