Final Ratings Update: Thursday’s hourlong “Heroes: Reborn” suffered a 20% drop from the previous week’s two-hour premiere.
According to final broadcast data, this week’s broadcast drew a 1.6 adults 18-49 rating with 5.00 million viewers. Last week’s episode managed a 2.0 with 6.09 million viewers across its 8-10PM block; it posted a 2.05 with 6.568 million in the 8-9PM hour.
Leading out of “Heroes: Reborn” was the season premiere of “The Blacklist.” It led NBC’s night with a 1.8 in the adults 18-49 demographic and 7.77 million viewers.
New drama “The Player” closed NBC’s night with a weak 0.9 adults 18-49 rating and 4.58 million viewers in the 10PM hour. Last week’s premiere, which was itself a disappointing performer, posted a 1.2 with 4.86 million.
=================
Fast National Ratings: Per fast national data, Thursday’s “Heroes: Reborn” posted a 1.6 adults 18-49 rating with 5.00 million viewers.
Last week’s two-hour premiere drew a 2.0 adults 18-49 rating with 6.09 million viewers from 8-10PM. It averaged a 2.05 with 6.568 million viewers in the corresponding 8-9PM hour.
“Heroes: Reborn” led into the season premiere of “The Blacklist” (1.8, 7.60 million viewers). NBC closed its night with “The Player” (0.9, 4.50 million viewers).
======================
When it comes to the overnight household ratings, Thursday’s “Heroes: Reborn” predictably slipped from the previous week’s premiere.
Metered market data says Thursday’s episode drew a 3.6 overnight household rating in the 8PM hour.
Last week’s two-hour premiere averaged a 4.4 household rating from 8-10PM; its first hour drew a 4.7.
While the adults 18-49 and total viewership numbers (due by 11:15AM) may not have suffered comparable drops, the non-trivial loss in overnight households does signpost a corresponding decline (of some sort) in those columns.
In terms of overnight households, “Heroes: Reborn” was #4 in the 8PM hour behind CBS’ football coverage, ABC’s “Grey’s Anatomy” (6.4) and FOX’s “Bones” (3.7). Given its younger skew, it likely beat “Bones” in adults 18-49.
— “Heroes: Reborn” led into the third season premiere of NBC’s “The Blacklist.” The broadcast posted a 5.3 overnight household rating in the 9PM hour.
NBC followed that with “The Player.” After posting a 3.5 last week, the show managed a 3.3 this week.
