On the heels of its August 20 music video release, One Direction’s “Drag Me Down” enjoyed a 28% weekly sales gain.
According to Nielsen Music, the group’s new single drove 68,000 paid US downloads during the August 21-27 tracking week. Up by the aforementioned 28%, the weekly mark thrust the song’s cume past the 500,000 mark.
At the conclusion of the August 21-27 sales week, “Drag Me Down” boasted a US total of approximately 534,000.
The combination of growing radio attention, the aforementioned sales gain, and the streaming uptick related to the video release sent “Drag Me Down” back into the Top 15 on the all-encompassing Hot 100. Up seventeen places, it earned the #14 position on this week’s chart.
The song’s peak position — achieved during its first week of availability — is #3.
