Tori Kelly’s “Should’ve Been Us” is currently in a sharp state of decline at mainstream radio. It remains to be seen whether Sunday’s MTV Video Music Awards performance will at all help to reverse that course.
The performance did, however, ignite a significant surge on the US iTunes single sales chart.
Following Kelly’s characteristically show-stealing performance, “Should’ve Been Us” is currently up to #8 on the all-genre sales chart. It had never previously entered the Top 10.
It was not even in the Top 50 at this point Sunday afternoon.
Four of the seven songs leading “Should’ve Been Us” (Justin Bieber’s #1 “What Do You Mean?,” The Weeknd’s #2 “Can’t Feel My Face,” Taylor Swift’s #4 “Wildest Dreams,” and Macklemore & Ryan Lewis’ #6 “Downtown”) also received VMAs exposure. Only Swift’s song, which benefited from a music video premiere during Sunday’s show, enjoyed a gain of a similar magnitude.
The Weeknd’s “The Hills” (#3), R. City’s “Locked Away (featuring Adam Levine)” (#5), and Silento’s “Watch Me” (#7) are also ahead of “Should’ve Been Us” on the chart.
Other VMA songs in or near the Top 10:
10) Demi Lovato – Cool for the Summer
11) Skrillex & Diplo – Where Are U Now ft. Justin Bieber
