Little Mix’s Top 25 hit “Black Magic” is thus far generating a decent response from pop radio listeners.
According to the latest Mediabase/CMM callout report, “Black Magic” is inspiring a positive reaction from 64.3% of surveyed listeners and a negative one from 21.0%. The positive score ranks as pop radio’s 7th-best (among the 35 actively tracked songs), while the negative score is the format’s 13th-lowest.
Collectively, the scores result in a “net positive” score of 43.3%. That is the eleventh-greatest net positive reaction.
One strike against the song’s callout performance is a comparatively low “favorite” score. “Black Magic” was identified as a favorite by 13.4%; only four songs — Zedd’s “Beautiful Now (featuring Jon Bellion)” (12.5%), Flo Rida’s “I Don’t Like It, I Love It” (12.3%), Jason Derulo’s “Cheyenne” (12.2%) and Tori Kelly’s “Should’ve Been Us” (12.0%) — possess a lower score.
To the song’s credit, its familiarity level is currently a modest 70.4%. While one can safely conclude that “Black Magic” will never possess the pop format’s greatest favorite rating, its score can certainly improve as familiarity grows.
Of course, the song’s solid positive and net positive marks are not immune from fading in conjunction with growing awareness.