The series premiere of “The Jim Gaffigan Show,” which aired concurrently on TV Land and Nick at Nite, reached a combined 1.581 million viewers. Its total adults 18-49 rating registered at 0.44.
The episode, which aired in the 10PM timeslot Wednesday, posted a 0.24 adults 18-49 rating with 731,000 viewers on Nick at Nite and a 0.20 rating with 850,000 audience members on TV Land.
Officially a TV Land show (after initially being pegged as a network TV offering), the simulcast launch strategy was similar to that used for “Younger.” That series, which ultimately received a second season renewal, opened with a 0.17 rating/504,000 viewers on TV Land and a 0.16/662,000 viewers on Nick at Nite. A third concurrent airing on Nick Jr. posted a 0.04 with 200,000 viewers.
In advance of Wednesday’s premiere, TV Land made the second episode – which it evidently considered stronger than the pilot – available for on-demand streaming.
