Little Mix, which won the eighth series of the UK “The X Factor,” is hoping America will fall under the spell of its “Black Magic.”
Already added by a handful of US pop stations, the group’s new single will officially impact the pop radio format on July 14.
If meaningfully successful, “Black Magic” will become Little Mix’s second Hot 100 entry (after “Wings”) and third song to chart at US pop radio (after “Wings” and “Move”).
To drive that success, the foursome is tentatively scheduled to perform on the August 19 edition of NBC’s “TODAY” Show.
