Update: Airing out of “The Voice” (3.2 adults 18-49 rating, 12.45 million viewers), the season premiere of NBC’s “Undateable” drew a respectable 1.9 adults 18-49 rating with 6.43 million viewers.
The series premiere of “One Big Happy” followed with a 1.6 rating and 5.47 million viewers.
Collectively, the two powered NBC to first place in the re-run-heavy 9PM hour. Neither show, however, performed as well as the respective series and season launches of “Marry Me” and “About a Boy” did on October 14, 2014.
Leading out of that night’s “The Voice” (3.4, 12.34 million viewers), “Marry Me” opened with a 2.3 rating and 7.54 million viewers. “About a Boy” followed with a 1.7 and 5.83 million. Those numbers also came against a fuller slate of competition.
Numbers for those shows quickly and unfortunately faded as their seasons progressed; attention will thus turn to how well “Undateable” and “One Big Happy” hold up in the coming weeks.
NBC closed THIS Tuesday evening with “Chicago Fire” (1.6, 6.96 million).
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Neither obviously positive nor obviously negative, the overnight ratings do not provide a firm assessment of how NBC’s “Undateable” and “One Big Happy” performed in their respective season and series premieres.
What they do offer, however, is a point of comparison to the fall 2014 launches of “Marry Me” and “About a Boy.”
Airing out of a similarly rated “The Voice” (8.2 overnight household rating this Tuesday vs. an 8.3 overnight rating on October 14, 2014), “Undateable” drew a 4.3 overnight household rating. “One Big Happy,” its lead-out, posted a 3.8 in the 9:30PM slot.
Those numbers trail the corresponding data for the October 14 “Marry Me” series premiere (5.6) and the “About a Boy” season premiere (4.2). The “Undateable” number, however, bests the 2.7 attracted by its summer 2014 series premiere.
There is no guarantee that the “Undateable” and “One Big Happy” premieres will trail “Marry Me” and “About a Boy” in adults 18-49 and viewership to the same extent they do in the overnights. There is, however, ample reason to doubt that they offered anything approximating meaningful improvement.
If they hold up as the season continues, however, they could quickly establish themselves as more valuable.
The fall comedies–particularly “Marry Me”–opened respectively, but they dipped into concerning territory as the season progressed.
Adults 18-49 and viewership data will be available shortly after 11AM Eastern.
