Signposted by their very strong sales-to-airplay ratios, Meghan Trainor’s “Lips are Movin” and Taylor Swift’s “Blank Space” are making very favorable impressions on pop radio listeners.
According to Mediabase’s national callout research report, the two songs claim the pop format’s greatest “net positive” scores.
Rated positively by 73.7% and negatively by only 11.6%, Trainor’s “Lips are Movin” leads the pop format with an impressive net positive score of 62.1%. Swift’s “Blank Space” follows closely behind with a 60.6% (rounded) net positive score, which stems from positive ratings from 75.3% and negative ones from 14.7%.
49.4%, the next greatest net positive score for pop radio, belongs to Mr Probz’ “Waves.”
While Trainor’s song leads in the net positive category, Swift’s song claims advantages of its own. In addition to possessing a greater level of positive rankings (75.3% vs. 73.37%), “Blank Space” has also been deemed a “favorite” by a larger portion of listeners. It won that label from 35.9%; Trainor’s “Lips” did so from only 23.2%.
The only song to claim a greater favorite score, interestingly enough, is Swift’s own “Shake it Off” (at 36.2% on the report dated November 21).
Insofar as “Blank Space” is familiar to more listeners than “Lips are Movin” (78.8% to 68.8%), its positive reception carries more weight. Both songs, however, are clearly proving themselves to be immensely appealing.
