Update 2: Thanks to an upward adjustment in the finals, the adults 18-49 rating for Thursday’s “The Vampire Diaries” clocks in at a 0.8. That matches last week’s performance in the demo.
Its viewership average of 1.59 million narrowly bests the 1.58 million attracted by last week’s broadcast.
The CW’s “Reign,” which did not receive an adjustment, scored a 0.4 adults 18-49 rating this week. That trails last week’s 0.5.
Indicative of a different skew, “Reign” nonetheless enjoyed a viewership increase this week. Its average of 1.33 million bests the 1.23 million earned last wek.
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Update: While an uptick in the overnights properly signposted a rise in total viewers, The CW’s “Reign” actually slipped in the adults 18-49 rating this week.
Per fast national data, Thursday’s “Reign” drew a 0.4 rating with 1.33 million viewers. Last week’s episode posted a 0.5 with 1.23 million in the finals.
Lead-in “The Vampire Diaries,” which also commanded an improved overnight household rating, potentially slipped in both columns. Last week’s episode drew a 0.8 adults 18-49 rating with 1.58 million viewers in the finals. This week’s posted a 0.7 with 1.56 million in the fast nationals.
“TVD,” however, tends to receive noteworthy adjustments in the final broadcast report. Judgment, therefore, is best held off until that data goes to print later this evening.
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It will withhold celebration until numbers for the women 18-34, adults 18-49 and total viewership categories emerge, but The CW can at least cautiously smile in response to the overnight metered market ratings for Thursday.
Both 9PM drama “Reign” and 8PM lead-in “The Vampire Diaries” enjoyed slight upticks.
After posting a 0.9 last week, “Reign” delivered an improved 1.0 overnight household rating this time. But as a testament to the fact that the overnight improvement might not manifest in the final ratings report, last week’s episode ended up drawing a 0.5 adults 18-49 rating despite posting a 0.9 in the overnights.
Earlier this season, an episode that drew a 1.0 in the overnights scored only a 0.4 in the adults 18-49 demo.
“The Vampire Diaries,” which led into “Reign,” posted a 1.5 overnight household rating this week. Last week’s installment garnered a 1.3.
