For the third consecutive week, The CW’s high-profile new drama “The Flash” endured a ratings decline.
For the fourth consecutive week, “The Flash” still represents The CW’s strongest offering.
Tuesday’s episode, which was the show’s fourth overall, garnered a 1.4 adults 18-49 rating with 3.53 million viewers. The two numbers slightly trail those of last week’s broadcast, which drew a 1.5 with 3.59 million.
Already confirmed for a full season, more successful than anything ABC or FOX regularly airs in the timeslot and a considerably bigger draw than anything else on The CW’s roster, “The Flash” is an irrefutable fall success story for the network.
It will, however, be interesting to see how the show performs in the coming weeks. While most new series do endure several weeks of downward declines, “The Flash” has spent the past two weeks with the additional burden of facing FOX’s World Series coverage.
Now that the series has concluded, a significant element of competition has been removed from the mix. If “The Flash” holds improves its numbers–or at least holds steady–across its next few broadcasts, the industry can safely conclude that the World Series was responsible for the past two weeks of declines.
That excuse would be harder to prove if the show continues to decline each week.
Harder than that, however, would be presenting the notion that “The Flash” is not a strong performer for The CW. And even if it endures a few more weeks of slight decline, it will remain a highlight of the network’s weekly schedule and a lock for a second season renewal.
