Update 2: Thursday’s “Reign” delivered a season high 0.5 adults 18-49 rating. The viewership mark of 1.26 million, however, narrowly trailed last week’s audience sum of 1.27 million.
8PM drama “The Vampire Diaries,” meanwhile, fell short of last week’s performance with a 0.8 adults 18-49 rating and 1.66 million viewers.
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Update: While a correction in the finals remains possible, Thursday’s fast national ratings paint a slightly favorable week-over-week picture of The CW’s “Reign” and a slightly unfavorable one of “The Vampire Diaries.”
Airing at 9PM, “Reign” drew a 0.5 adults 18-49 rating. Even with last week’s fast national number, it is up from the 0.4 listed in the finals.
Viewership clocked in at 1.35 million.
8PM flagship “TVD” drew a 0.8 adults 18-49 rating. It trails the 0.9 delivered by last week’s installment.
Thursday’s episode drew an average of 1.66 million viewers.
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The reality that the overnight ratings do not perfectly signal performance in the adults 18-49 and total viewership columns has been made particularly clear in the case of The CW this season.
But the first wave of numbers does provide a rough indication of how the night’s series performed. And in the case of The CW’s Thursday dramas “Reign” and “The Vampire Diaries,” that rough indication is one of steadiness.
Like last week, 9PM drama “Reign” drew a 0.9 overnight household rating. Like last week, “TVD” drew a 1.5 overnight household rating.
Per final broadcast data, last week’s “Reign” ultimately drew a 0.4 in adults 18-49 with 1.27 million viewers. “The Vampire Diaries” posted a 0.9 A18-49 rating with 1.83 million.
