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Ratings: “The Affair” Enjoys Slight Boost in Week Two

Dominic West in "The Affair" (via Showtime)

Benefiting from a combination of buzz and improved lead-in support, Showtime’s drama “The Affair” enjoyed slight improvement in week two.

After delivering a 0.1 adults 18-49 rating (rounded down from a 0.14) with 507,000 viewers for its premiere, “The Affair” posted a 0.2 adults 18-49 rating (rounded up from a 0.15) with 512,000 viewers for its second installment.

Insofar as more than 2 million individuals time-shifted the premiere, the decidedly minor week-over-week uptick reveals that the overwhelming majority of such viewers did not transform into live+same-day viewers. But a gain is a gain, and for week two of an intricately crafted drama, there is no way to ignore the positive inherent to that notion.

Helpful to the cause was a stronger performance from lead-in “Homeland.” After delivering a 0.4 adults 18-49 rating (rounded from a 0.43) with 1.22 million viewers last week, “Homeland” this week delivered a 0.5 rating (rounded from a 0.47) with 1.35 million.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

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