Taylor Swift’s “Shake it Off” will repeat as pop’s greatest gainer this week, but its impressive ascent will not bring it to the level of Meghan Trainor’s smash “All About That Bass.”
Mediabase’s official pop radio airplay chart will identify “Bass” as the format’s most-played song for a second consecutive week when it goes to print Sunday evening.
With 17,292 spins between September 20 and 26 and more being added by the day, “Bass” maintains a lead of more than 1000 spins over Swift’s #2 “Shake it Off.” “Shake,” however, added more than twice as many spins to its count this week and is beginning to move within striking distance of the top.
The Taylor Swift song commanded 15,879 spins between September 20 and 26.
Not simply pop’s most-played song, “Bass” also commands its largest audience. The breakthrough Meghan Trainor tune commanded an impressive 111.67 million impressions during the aforementioned seven day period. “Shake it Off” garnered 100.89 million.
While that audience count is generated from the separate Mediabase panel, the lead should still manifest in the Billboard/Nielsen data. “All About That Bass,” therefore, should also claim a second week at #1 on Billboard’s Pop Songs chart. That listing is released Monday.
— Not simply a pop hit, “Bass” is also on the rapid rise at several other formats.
With 5,853 spins, it was hot adult contemporary radio’s 3rd-most-played song between September 20 and 26. Now only 279 spins behind Maroon 5’s “Maps,” it is due to imminently claim #2 on the format. Taylor Swift’s “Shake it Off” remains the clear leader at Hot AC.
“Bass” is meanwhile #12 at rhythmic radio and #19 at adult contemporary radio.
