The most aggressively portions of Sunday’s Billboard Music Awards were unsurprisingly the ceremony’s highest-rated.
Per Nielsen Fast National Data, the show drew its highest adults 18-49 ratings in the 9-9:30PM and 10-10:30PM half hours. The former featured the Michael Jackson hologram performance, while the latter featured “Something Bad,” the heavily hyped duet between Carrie Underwood and Miranda Lambert.
Other performances in the 9PM half-hour, which drew a 3.8 adults 18-49 rating with 11.48 million viewers, were Katy Perry’s overseas rendition of “Birthday” and Imagine Dragons’ “Tiptoe.”
The 10PM half-hour, which drew a 3.8 with 10.70 million, also featured Jason DeRulo’s medley and the beginning of Miley Cyrus’ Beatles cover.
While its 3.7 rating trailed that of the 10PM portion, the 9:30PM portion drew a stronger viewership average of 10.97 million.
Performances in that segment included Ricky Martin’s “Vida,” Luke Bryan’s “Play it Again” and Lorde’s “Tennis Court.”
On the whole, the show averaged a 3.5 with 10.50 million viewers from 8-11PM.
