Update: As suggested by the overnights, ratings for the inaugural iHeartRadio Music Awards were unimpressive.
The three-hour broadcast drew a soft 1.7 adults 18-49 rating with 5.5 million viewers.
While strong enough to beat “American Idol” in the head-to-head race at 9PM, the broadcast was not strong enough to establish itself as a marquee awards show.
===========
A stronger option than NBC’s usual lineup of comedies, “Hollywood Game Night” and “Parenthood,” the iHeartRadio Awards Ceremony nonetheless failed to create ratings magic.
Thursday’s three-hour telecast delivered an unremarkable 3.6 overnight household rating.
While its rating might translate into a respectable performance in adults 18-49 by typical broadcast standards, it was clearly not perceived as a marquee awards show by the television-watching public. It certainly did not come across as a must-watch event.
The inaugural ceremony, which featured performances from names like Ariana Grande, Luke Bryan, Arcade Fire and Blake Shelton, named Rihanna the Artist of the Year.
