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E! Pushes WWE’s “Total Divas” as its Second Biggest Series

On a weekly basis, one was almost always able to find negatives in the ratings performance of E!’s “Total Divas” reality series.

But on a holistic basis, the series, which follows seven WWE Divas and their relationships inside and outside of the ring, was a major success for the cable network.

In a press release touting its successful 2013, E! confirmed that “Divas” ranks as its second biggest series with viewers adults 18-49.

With an average of 836,000 weekly viewers in the 18-49 bracket, the first season of “Total Divas” trailed only fellow E! series “Keeping Up with the Kardashians” (1.6 million) in the demographic typically deemed most important to advertisers. (Editor’s Note: It appears E! is not treating “Kourtney & Kim Take Miami” as its own series. Ratings for the third season, which aired from January-April 2013, reveal it, like the “Kardashians” mothership, drew stronger ratings than “Total Divas”)

The top cable reality series in its timeslot among persons 18-34 and women 18-34, “Divas” attracted an overall weekly audience of 1.3 million to reign as E!’s most watched freshman series since 2011.

“Total Divas” returns for its second season this March.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]


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