When you garner more than 200 million views for one video, more than 79 million for another and more than 31 million for yet another, you command attention when you release a video.
When you pair with another popular video star and commence a strong promotional campaign just as your profile is hitting an all-time high, you basically secure yourself a blockbuster.
That blockbuster is the video for Iggy Azalea’s new single “Black Widow.” Featuring Rita Ora, who also contributes as a featured vocalist on the song, that video is officially here.
Does it live up to the hype? Will it be able to generate the same enthusiasm as Iggy’s “Clueless”-themed “Fancy” video? Check it out and weigh-in below: