Lorde’s “Tennis Court” Gets Push at Alternative Radio

The ball is now firmly in the “Tennis Court.”

Asking radio programmers to “swap, don’t drop,” Republic is pushing Lorde’s “Tennis Court” as an immediate replacement for “Glory and Gore” at alternative radio.

Released as a shotgun third single once following its inclusion in the Winter Olympics and a high-profile “Vikings” television campaign, “Glory and Gore” lost its momentum soon after impacting alternative radio.

Aware of that surprisingly stunted growth, Republic decided to push “Tennis Court”–rather than “Glory and Gore”–as the singer-songwriter’s new single at pop.

And once that happened, alternative radio stations also began getting on board with “Tennis Court.” That shift in attention brought “Glory and Gore'”s already slow growth to a near standstill, and rendered it unlikely that the song would go much higher than its current #15 position.

Accepting that reality, and citing “overwhelming demand from Alternative Program Directors,” Republic this week opted to make “Tennis Court” Lorde’s official alternative radio single.

Performed at the Billboard Music Awards, “Tennis Court” is currently #48 on Mediabase’s Alternative Airplay chart, #37 on the pop airplay chart and #64 on iTunes.

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