In the wake of the tragic shooting at a screening of “The Dark Knight Rises,” it would potentially appear callous to focus on the whopping box office success of the highly-anticipated film.
As such, Warner Brothers Pictures issued a statement saying it will not officially report box office data over the weekend. Studio estimates often help formulate the “reports” movie buffs read on Saturday morning and then again Sunday afternoon. Official results are not delivered until Monday.
Those with inside sources, however, are reporting that the film’s tracking looks very strong. The question remains whether it will beat “The Avengers.”
Though it had a stronger midnight opening, “Dark Knight,” according to Deadline, will likely land in line with the other film’s opening day total. Given the passionate following for the latest Batman film series, this phenomenon makes sense–seeing the movie at midnight was a bona fide event for millions, but it is not necessarily a more widely-appealing movie than the star-studded “Avengers.”
Like “Avengers,” “The Dark Knight Rises” is tracking for about $80 million on Friday. “Avengers” held up reasonably well over the weekend to earn $207 million; it remains to be seen if interest in “The Dark Knight” is too front-loaded to bring another $120 million to the table on Saturday and Sunday.
