WWE RAW Triples UFC Fight Night In Viewers, More Ratings News

January 12, 2010
By Brian Cantor

Even though UFC President Dana White dismissed the idea that his mixed martial arts promotion specifically wanted to go head-to-head with WWE RAW Monday, many within pro wrestling and mixed martial arts still considered the UFC Fight Night vs. Monday Night RAW battle to be a “Monday Night War.”

WWE’s decision to book former boxing great Mike Tyson on its show indicates that it, too, felt Monday night was ripe for making a statement.

And, as expected, it proved that regardless of pay-per-view performance, WWE remains the leader when it comes to cable television. Ratings data reveals that USA Network’s RAW posted a 3.7 cable rating (3.2 household) with 5.45 million viewers and a 2.1 rating among adults 18-49.

By comparison, UFC Fight Night on Spike TV averaged a 1.1 household rating with 1.71 million viewers and a 0.9 among adults 18-49. The cable rating (the one wrestling and MMA sites refer to as “the rating”) was not available at press time, but a good ballpark would be a 1.3.

Source: Nielsen Media Research, Travis Yanan, Media Week

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