When The CW first announced plans for new reality series “H8R,” observers expressed surprise at the fact that the network might have actually stumbled upon a valuable reality prospect–one that could perform decently alongside “America’s Next Top Model.”
For whatever reason, The CW did not put its best marketing foot forward for the show, and expectations soon evaporated.
Sure enough, Wednesday’s premiere looks to have disappointed. The show delivered a mere 0.6 adults 18-49 rating, which situates in that same territory as The CW’s past reality failures.
Over on NBC, new comedies “Up All Night” and “Free Agents” premiered to mixed results. “Up All Night” posted a 7.5 overnight number out of a 9.3 for the finale of “America’s Got Talent” (and a 10.6 in the final segment), which looks to have translated into an impressive 3.7 adults 18-49 number.
“Free Agents,” however, dropped significantly, mustering only a 4.5 metered market number in the 10:30PM slot. Its demo figure was just a 2.1.
Moving forward, both will have trouble in the 8/8:30 timeslot, where they will be competing against monsters “The X-Factor” and “Survivor” (as well as fellow comedies “The Middle” and “Suburgatory”) without a “Got Talent” lead-in, but in performing like that at this stage of the game, “Free Agents” looks particularly troubled.
