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Taylor Swift’s “Red (Taylor’s Version)” Dominates US Sales Race, Earns #1 On Overall Chart

Taylor Swift’s new edition of “Red” posted big opening week numbers.

Taylor Swift - I Bet You Think About Me video screen | UMG

Outperforming even the upgraded, late-week projections, Taylor Swift’s “Red (Taylor’s Version)” dominated this past week’s US album sales and consumption races.

According to Hits Daily Double, the new version of Swift’s acclaimed 2012 album sold 360K US copies during the November 12-18 tracking period. With units from track sales and streams included, the album generated 596K in total first-week consumption.

“Red (Taylor’s Version)” ranks as a dominant #1 in both columns. It outperformed the #2 seller (TWICE’s “Formula of Love: O+T=<3”) by nearly 6.4x, while posting a 5.7x stronger unit total than the week’s #2 overall performer (Silk Sonic’s “An Evening With Silk Sonic”).

The album meanwhile posted the year’s best album sales total (while breaking Swift’s own record for single-week vinyl sales) and the year’s #2 consumption total (below only Drake’s “Certified Lover Boy”).

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

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