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Kacey Musgraves’ “Rainbow” Reaches Top 10 On US iTunes Sales Chart Following “One World: Together At Home”

Fans are buying “Rainbow” on the heels of the performance.

ONE WORLD: TOGETHER AT HOME -- Pictured: "One World: Together at Home" Logo -- (Photo by: NBCUniversal)

The epitome of a “when people hear it, they want to hear it again” song, Kacey Musgraves’ “Rainbow” has consistently made iTunes gains in the aftermath of TV exposure.

That string of impact continued Saturday night.

Following Musgraves’ performance during the “One World: Together At Home” benefit special, “Rainbow” rocketed back into the upper reaches of the all-genre US iTunes sales chart. It was #9 on the listing as of press time at 12AM ET late Saturday/early Sunday.

The two-hour broadcast, which featured dozens of entertainment superstars, aired on numerous broadcast networks and streaming services around the world.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

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