In markets to the west of the eastern timezone, Selena Gomez’s “Lose You To Love Me” technically launched on late Tuesday night.
Several stations played the song prior to the clock striking midnight.
According to Mediabase, San Francisco’s WiLD 94.9 and Seattle’s 106.1 KISS each registered three plays Tuesday. A handful of other stations offered one or two spins.
“Lose You To Love Me” is currently the #1 song on the all-genre US iTunes sales chart. The official music video already boasts over 4 million views.