Despite facing a much lower-rated edition of Sunday Night Football, this weekend’s “The Walking Dead” endured a week-over-week loss in adults 18-49.
It did, however, enjoy a gain in overall viewership.
According to live+same-day data posted by Showbuzz, Sunday’s “TWD” drew a 1.93 adults 18-49 rating and averaged 5.03 million viewers. Last week’s episode drew a 1.98 in the demo and 4.95 million in overall viewership.
This week’s demo rating actually represents a new series low.
Interest in “The Walking Dead” has obviously cooled considerably, but it still remains the biggest scripted show on cable and a Top 3 scripted show overall. It also continues to pull solid DVR numbers.
Promotion for this season has placed a heavy emphasis on Andrew Lincoln’s (Rick Grimes) impending departure from the show. While that strategy has not driven ratings increases through the season’s first three episodes, it will be interesting to see if it picks up for the next two broadcasts (which have been explicitly confirmed as the character’s last episodes).
