RCA will soon commence a pop radio campaign for Tinashe’s “Flame.”
The label has set an April 11 impact date for the song, which was released for digital streaming and sales on March 16.
Looking to build momentum for the song ahead of the April 11 impact date, Tinashe is slated to perform the song on the March 30 “Tonight Show Starring Jimmy Fallon.”
While Tinashe has achieved her greatest success at rhythmic radio, she has made a few appearances on the pop airplay chart. In addition to charting with her own “2 On” and “Player,” Tinashe was featured on Britney Spears’ Top 30 pop single “Slumber Party.”