We are in a different era of music consumption, and the iTunes chart is no longer the only way to assess the impact of awards show performances.
We also need to look at growth in Spotify streams.
Such a look reveals some major beneficiaries.
According to a Spotify press release, the biggest post-Grammys artist gainers are William Bell (+680% on his discography), Cynthia Erivo (+680%), Sturgill Simpson (+346%), Morris Day (+344%), and Chance The Rapper (+206%).
In terms of individual tracks, the top post-Grammys gainers are Bell’s “Born Under A Bad Sign” (+4950%), Maren Morris’ “Once” (+2884%), George Michael’s “Fastlove Part 1” (+1266%; performed by Adele), Simpson’s “All Around You” (+742%), Bee Gees’ “Tragedy” (+467%; performed by Tori Kelly), Chance’s “How Great” (+461%), Keith Urban & Carrie Underwood’s “The Fighter” (+461%), A Tribe Called Quest’s “We The People” (+441%), and Neil Diamond’s “Sweet Caroline” (+130%).
