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Ratings: “America’s Next Top Model” Holds Up Well Despite Reduced Lead-In

Zendaya [VH1]

While not quite as strong as last week’s premiere, Monday’s “America’s Next Top Model” still delivered solid ratings for VH1.

According to live+same-day data posted by Showbuzz, Monday’s episode drew a 0.55 adults 18-49 rating and 1.19 million total viewers.

The numbers are down from the 0.65 rating and 1.28 million viewership figure** drawn by last week’s premiere, but they are not at all concerning in context.

This week’s episode obviously lacked the curiosity buzz of last week’s VH1/reboot premiere. It, moreover, received considerably weaker lead-in support.

Last week’s premiere aired out of VH1’s flagship “Love & Hip-Hop,” which drew an impressive 1.32 adults 18-49 rating and 2.55 million total viewers in the 9PM hour.

This week’s episode followed “K. Michelle: My Life.” Though it delivered strong marks by conventional cable standards (0.75 rating, 1.62 million total viewers from 9:30-10PM), its numbers are obviously a far cry from those posted by last week’s “Love & Hip-Hop.”

This Monday’s “America’s Next Top Model” featured an appearance by Zendaya.

Editor’s Note: Some media outlets reported last week’s viewership figure as 1.7 million total viewers. It is unclear whether that number was posted in error or if it includes encores and/or simulcasts, but it is not the accurate number for the premiere on VH1. That broadcast, as correctly reported here, drew 1.28 million live+same-day viewers.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

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