Ultra Records has not yet announced a formal radio impact date for Steve Aoki & Louis Tomlinson’s “Just Hold On,” but with this week’s add board representing the last of 2016, the assumption is that the campaign will start in 2017.
At least two high-profile stations have nonetheless begun to spin the song.
According to Mediabase, SiriusXM Hits 1 played the song 8 times between December 6-12. Philadelphia’s Q102 contributed 4 spins within that window.
“Just Hold On” was unexpectedly released this weekend. Aoki and Tomlinson performed it during the live “X Factor” final.
