As her “Hello” finally begins to cool, Adele’s “When We Were Young” is heating up. The song is on track to reach the Top 15 on this week’s official Mediabase pop airplay chart.
The second “25” single received 3,892 spins during the first four days of the January 10-16 tracking week. Up 32.3% from the previous week’s count, the figure positions “WWWY” at #15 on Mediabase’s building chart.
Facing no clear threat to its position, “Young” should have no trouble retaining its position as the week concludes.
— The official Top 20, meanwhile, should play host to at least three new additions this week: Charlie Puth’s “One Call Away,” Flo Rida’s “My House,” and Taylor Swift’s “Out Of The Woods.”
Spun 2,737 times during the tracking week’s first four days (+11.4%), Puth’s “Call” is presently #19 on the building airplay chart. “My House” follows at #20 on building with 2,634 spins (+36.3%), and “Woods” is #22 with 2,442 (+183.6%).
Given its rapid rate of growth, “Out Of The Woods” may improve its position before the week ends. But insofar as her own “Wildest Dreams” (#18 on Building) and Justin Bieber’s “What Do You Mean?” (#21 on Building) are scheduled to be removed as recurrents this week, it only needs to be #22 on the building chart to reach #20 on the official chart.
That safety net also makes it easy to declare “One Call Away” and “My House” near locks for Top 20 positions on the official listing.
