Since launching on October 23, Adele’s “Hello” has been receiving substantial airplay at pop radio.
Listeners are certainly not upset.
Per the latest Mediabase/CMM listener callout report, audiences are responding extremely favorably to Adele’s lead “25” single.
“Hello” is garnering a positive reaction from 75.6% of surveyed listeners, a negative reaction from only 11.4% and thus a “net positive” score of 64.2%.
It also boasts a “favorite” rating from 45.5% of listeners.
Of the 31 active pop songs measured in this week’s report, it boasts the best score (greatest for the positives, lowest for the negative) in all four categories.
The next-highest “positive” reaction is the 72.5% score for Taylor Swift’s “Wildest Dreams.” Selena Gomez’ “Same Old Love” holds the next-lowest “negative” score of 17.6%, while “Wildest Dreams” most closely follows in “net positive” (53.4%). The Weeknd’s “The Hills,” with a score of 36.6%, is #2 in terms of “favorite.”
Because “Hello” was only familiar to 68.3% of the total callout survey panel, its immensely high “net positive” reaction certainly fade in the coming weeks. On the other hand, its “favorite” score may increase as it gains traction and recognition with pop radio listeners.
