Given what “Love Me Like You Do” did for Ellie Goulding’s profile, it is likely radio would have shown early love for her new “On My Mind” no matter what.
We need not worry about that hypothetical, however. Insofar as it was launched with an iHeartRadio World Premiere campaign, Goulding’s new tune will receive significant initial support.
“On My Mind,” which is the lead single from Goulding’s newly announced “Delirium,” will receive hourly opening day airplay on iHeartRadio’s network of pop stations.
The strong opening day support should give “On My Mind” a strong chance of making the Top 40 on this weekend’s official airplay chart (which measures the September 13-19 tracking week).
Listen to iHeartRadio’s stream of the single below:
