While it avoided a series low in total viewership, Monday’s “UnREAL” set a new low mark in adults 18-49.
The episode, which was the inaugural season’s penultimate installment, posted a 0.21 adults 18-49 rating with 572,000 total viewers. Both numbers markedly trail those of the previous week’s broadcast, which scored a 0.27 with 731,000 audience members.
The 0.21 adults 18-49 rating represents a new bottom for the Lifetime comedy. The 572,000 viewership mark is the show’s third-lowest on record. The June 15 and June 22 episodes drew 565,000 and 552,000, respectively.
Lifetime led into “UnREAL” with “Devious Maids.” While it too suffered a week-over-week decline in adults 18-49 (down from a 0.41 to a 0.37), it enjoyed a viewership increase (from 1.165 million to 1.265 million).
