Among adults 18-49, Monday’s “UnREAL” was the highest-rated episode yet. It nearly set a series high in total viewership.
Up significantly from last week’s broadcast in both regards, this week’s episode posted a 0.35 adults 18-49 rating with 810,000 viewers.
Last week’s “UnREAL,” which was the third straight to suffer a weekly decline, posted a 0.22 adults 18-49 rating with 552,000 viewers.
Not since the premiere, which drew 815,000 viewers, has an “UnREAL” episode drawn a larger audience. That premiere drew a 0.29 in the key adults 18-49 demographic.
Following the June 1 premiere, Lifetime made the second, third and fourth episodes available for streaming. Based on the significant jump for this week’s episode, which was the series’ fifth, a case can be made that ratings for the past three episodes were adversely affected by their online availability.
— Lead-in “Devious Maids” also enjoyed gains this week; it drew a 0.49 rating with 1.335 million viewers (up from last week’s 0.43 with 1.135 million viewers).
The added lead-in support likely helped “UnREAL,” but insofar as this was not the highest-rated episode of the season, it cannot claim complete credit for this week’s “UnREAL” rise.
