One has received early support from several of America’s most important stations. One is on the verge of entering the Top 40 on the airplay chart. One has gained significant traction with the media and on YouTube.
This week, all three officially impact the Top 40/pop radio format.
Certainly not unknown to music fans, Kiesza’s “Hideaway,” The Madden Brothers’ “We Are Done” and Meghan Trainor’s “All About that Bass” look to gain awareness from the entirety of the music mainstream this week. Distinct in sound, all are seeking affirmation from the largest and most important radio segment.
Below, Headline Planet previews the three songs due to impact pop radio the week of July 1.
Kiesza – Hideaway
By glancing quickly at its chart performance, one might assume the song–which reached #1 in the UK and the Netherlands and the top 10 in several other European countries–is the latest member of the Euro dance-pop invasion. One would technically be wrong.
Kiesza, the singer-songwriter behind the track, is Canadian, and the song was recorded in New York City. This week, it attempts to take US radio by storm.
While it has yet to land on a significant number of pop stations, it has already landed on many of the largest and most influential ones. To date, “Hideaway” has scored early pickups from New York’s Z100 and 92.3 AMP, LA’s KIIS and 97.1 AMP, Chicago’s B96 and San Francisco’s 99.7 NOW. With that kind of support, it is in prime position to emerge as a summer hit.
The Madden Brothers – We Are Done
Twins Joel and Benji Madden, who are best known as founding members of pop-rock band Good Charlotte, evoke a sixties vibe on the debut track from their new Madden Brothers project.
The lead single from the brothers’ upcoming “Greetings from California,” “Done” has garnered a solid amount of early airplay. As of June 28, it was already pop radio’s 42nd-most-played song. And with 5 Seconds of Summer’s “She Looks So Perfect” and Neon Trees’ “Sleeping with a Friend” due to soon fall out of that illustrious group, it is a virtual lock to go Top 40.
The impact, however, represents a chance to garner enough radio support to make a far bigger dent in the charts.
Meghan Trainor – All About that Bass
“I’m here to tell you every inch of you is perfect from the bottom to the top.”
A quirky, unwavering defense of the curvaceous, the upbeat tune has garnered ample press ahead of its radio impact. The media attention has helped the official video garner more than 800,000 views in less than three weeks, and the hope is that the publicity, message and groove will produce a similarly strong reception at radio.
While the song bears musical similarity to British singer-songwriter Duffy’s “Mercy,” Trainor is a Nantucket native who has penned tracks for acts like Rascal Flatts.
