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ACM Awards Ratings Surge; Show Crushes All Competition

Promoted as a far bigger deal than previous iterations and up against little broadcast competition, the 2013 Academy of Country Music Awards surged to dominant ratings.

From 8-11PM, the show averaged an impressive 4.3 adults 18-49 rating with 15.4 million viewers. That marks a considerable increase over last year’s show, which posted a 3.1 rating in the key demo.

Viewership peaked at 16.69 million in the 9-9:30PM half hour. That portion, along with the 9:30-10 and 10-10:30 segments, averaged a peak 4.7 adults 18-49 rating.

Rather than coming across like “just another country music awards show” or even “a spring alternative to the CMAs,” this year’s broadcast was positioned as a star-studded, industry-defining event and actually outdrew the 2012 CMA Awards show.

To that event’s credit, it aired on a Thursday night against far stiffer competition. This year’s ACMs faced virtually no original broadcast competition; the night’s second place performer was a re-run of “Family Guy” that drew a mere 1.7 for FOX.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

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