The ongoing “American Idol” ratings struggle–at least thus far–did not carry over to “The Voice.”
Update: “The Voice” kicked off its fourth season with a 4.7 adults 18-49 rating and 13.37 million viewers. It peaked with a 5.2 and 14.48 million viewers in the 9:30-10PM slot.
“Revolution” returned with a 2.7 adults 18-49 rating and 7.25 million viewers.
NBC’s young-skewing reality juggernaut returned with an impressive 8.7 overnight metered market rating Monday. Likely to translate into a very impressive adults 18-49 number (those ratings will be released just before noon), the show’s strong household estimate actually marks an increase from the third cycle premiere in September 2012.
Did “The Voice,” which features new coaches Shakira and Usher this season, benefit from a curiosity bump Monday? Perhaps. But based on buzz and the fact that the episode maintained the desirable pattern of ratings growth from start-to-finish, optimism certainly exists that the show will remain an impressive ratings performer for the duration of its fourth season.
“Revolution,” which returned to complete the back portion of its inaugural season Monday, posted a 4.5 overnight rating, according to TV Media Insights.
Representative of a significant decline from the 7.9 posted by the series premiere last September, the overnight number is also down 15% from the fall finale’s metered market rating.
It, nonetheless, still fared significantly better than “Deception” did in the slot (though the strong “Voice” lead-in does not hurt) and will have a shot at winning the 10PM timeslot in adults 18-49.
Note: The aforementioned ratings are overnight metered market ratings, which measure shows’ household penetration–not demographic performance–in a selection of television markets.
