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Taylor Swift Unveils Striking “Innocent” Look for MTV VMAs Performance

From start to finish and top to bottom, Taylor Swift’s performance at the 2010 MTV Video Music Awards was expertly-crafted.

Swift will never be the music industry’s best technical vocalist, but with powerful lyrics that made direct references to last year’s MTV awards encounter with Kanye West, a dark and dramatic stage setup and impassioned facials, Swift declared that “you’re still an innocent” with more emotion and drama than any of her prior career performances.

An additional contributor to the poignant showing was Swift’s style, which included a lipstick shade and hairstyle not commonly found in her arsenal. Everything felt mature and hard-hitting, a far cry from some of the youthful, lighter songs (“You Belong with Me” and “Our Song” as examples) that accelerated her rise to stardom.

LOS ANGELES, CA - SEPTEMBER 12: Singer Taylor Swift performs onstage during the 2010 MTV Video Music Awards at NOKIA Theatre L.A. LIVE on September 12, 2010 in Los Angeles, California. (Photo by Kevin Winter/Getty Images)

LOS ANGELES, CA - SEPTEMBER 12: Singer Taylor Swift performs onstage during the 2010 MTV Video Music Awards at NOKIA Theatre L.A. LIVE on September 12, 2010 in Los Angeles, California. (Photo by Kevin Winter/Getty Images)

LOS ANGELES, CA - SEPTEMBER 12: Singer Taylor Swift performs onstage during the 2010 MTV Video Music Awards at NOKIA Theatre L.A. LIVE on September 12, 2010 in Los Angeles, California. (Photo by Kevin Winter/Getty Images)

Taylor Swift performs at the 2010 MTV Video Music Awards in Los Angeles, California September 12, 2010.      REUTERS/Mike Blake  (UNITED STATES- Tags: ENTERTAINMENT) (MTV/SHOW)

LOS ANGELES, CA - SEPTEMBER 12: Singer Taylor Swift performs onstage during the 2010 MTV Video Music Awards at NOKIA Theatre L.A. LIVE on September 12, 2010 in Los Angeles, California. (Photo by Kevin Winter/Getty Images)

Taylor Swift performs at the 2010 MTV Video Music Awards in Los Angeles, California, September 12, 2010.      REUTERS/Mike Blake  (UNITED STATES- Tags: ENTERTAINMENT) (MTV/SHOW)

LOS ANGELES, CA - SEPTEMBER 12: Singer Taylor Swift performs onstage during the 2010 MTV Video Music Awards at NOKIA Theatre L.A. LIVE on September 12, 2010 in Los Angeles, California. (Photo by Kevin Winter/Getty Images)

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

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