Moving “The Grace Helbig Show” to Sunday night did not suddenly transform the E! series into a blockbuster hit, but it did yield a sizable episode-to-episode viewership gain.
The gain, in fact, produced a series high viewership mark for “Helbig.”
Sunday’s episode, which featured Jack Black, Adam Devine, Erin Foster and Sara Foster, posted a 0.14 adults 18-49 rating with 289,000 viewers.
Both numbers were up considerably from those of the previous episode (5/8), which tied the show’s 0.09 series low adults 18-49 rating and set a new viewership low of 163,000.
This week’s viewership total represents a series high. The adults 18-49 rating narrowly trails the 0.15 rating drawn by the April 17 edition (Jim Parsons, Miranda Sings, John Green).
Undoubtedly helpful in this week’s gain was the introduction of stronger lead-in support. E! preceded “Helbig” with “Rich Kids of Beverly Hills” (0.40, 806,000 viewers). No Friday lead-in attracted as many viewers.
Sunday’s E! lineup also included “Keeping Up with the Kardashians” (1.09, 2.373 million).
