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Report: Taylor Swift’s “Midnights” Surpasses 1.1 Million US Sales, 1.5 Million US Units In Dominant First Week

It’s the biggest unit launch of Taylor Swift’s career.

Taylor Swift - Midnights era press photo | Beth Garrabrant | Courtesy of Republic Records

In recent years, talk has emerged about whether any album would ever again move 1 million units in its first week — let alone surpass 1 million in traditional sales.

Taylor Swift’s “Midnights” just did exactly that.

According to Hits Daily Double, the album sold 1.12 million US copies during its inaugural week. That sum includes a record-breaking vinyl sales total.

With units from track sales and streams included, “Midnights” generated 1.54 million in first-week US consumption units.

The unit figure is the biggest of Swift’s career, while the sales figure is the best since Swift’s own “reputation” launched in 2017.

Suffice it to say, “Midnights” will claim #1 on this week’s Billboard Top Album Sales and Billboard 200 charts.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]


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